I’m sure many of you have heard this phrase with regard to Real Estate, however it also applies to online businesses, especially online shops. One of the first things many consumers look at is where an online store is located. There are many reasons for this, including the cost of shipping, ease of contacting the store if there are any problems, and delivery times.

Most of the time, there is a full postal address on the contact us page. This shows you where the business is located and may give you an idea of the cost of postage and delivery time. You may find the store is located in the same suburb as you are and there is the option for local pick up.

Another advantage of having a location on the website is currency. There are a number of countries around the world that use dollars, including the USA. When buying from overseas, exchange rates must be factored in to the price, or you may get a nasty surprise on your credit card bill!

Business owners, make sure you let people know where you are located. The minimum you should have listed is your suburb and state.

Customers, please check where an online shop is so you know exactly how much you will pay, as well as estimating the delivery time especially if you need to get your purchase quickly.

Filed under: Business Tips, Shopping Online