It starts tomorrow!

World Breastfeeding Week (WBW) runs for the first week of August and is purely for the purpose of encouraging awareness and the use of breastfeeding. WBW brings forth the reasons why breast feeding is better and simply more natural for the development of both baby and mother.

Breastfeeding is the natural way to provide your child with optimal nutrition and immunological and emotional nurturing. Each year WBW has a theme to focus on. This year the theme is “Mother Support: Go for Gold”. Mothers often need support and perseverance when breastfeeding and this year the theme focuses on assisting mothers and their need for help and patience while they provide their child with the best support that they can offer.

Breastfeeding helps protect your baby against ear infections, chest infections, childhood diabetes, asthma, urine infections and many more potentially life threatening illnesses.The nutritional value of breast milk makes it reliable to sustain the immunity and health of your child. However, breastfeeding is not only beneficial for the child. Women who breastfeed are more likely to return to their pre-pregnancy figure faster as well as less likely to develop ovarian and breast cancers.

Raising awareness of the benefits of breastfeeding is important as it improves the lives of the women taking care of the child as well as the health of our future generations.

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